Powerful words

There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves – those that don’t adapt will fail.

Amazon’s founder Jeff Bezos
Most popular
Spun into space
In Motion
Spun into space
Instead of burning thousands of tons of fuel the technology start-up SpinLaunch is planning to hurl rockets into orbit using centrifugal force. This is how the launcher centrifuge is said to work ...
Humanoids making humanoids
Engineering
Humanoids making humanoids
At the new Lighthouse Factory of the Motion Technology Company Schaeffler in Taicang, China, humanoid robots are assembling key components for the next generation of robots – while also training for use in industrial production.
The Line
Future Life
The Line
Some consider the linear city ‘The Line’ to be a visionary millennial project, others an example of absurdity. Here’s a current-state assessment in the spring of 2023 of how a city is supposed to grow 170 kilometers (106 miles) into the desert.
When knowledge becomes spatially experienceable
Future Life
When knowledge becomes spatially experienceable
Using extended reality, learners are moving through virtual worlds interacting with objects and simulations. The added didactic value lies in complex facts not only being explained but directly experienced.
The electrified construction site
Think Green
The electrified construction site
The world is literally a huge construction site. New roads, squares, and buildings emerge day in day out. And in their wake so do copious quantities of emissions. Electrification is supposed to make construction sites quieter and cleaner.
Steering reimagined
In Motion
Steering reimagined
The cabin concepts of future vehicle platforms are decisively determined by new by-wire technologies, which is another motion technology that Schaeffler is driving at a fast pace.
Laser shows – the future of the sky on New Year’s Eve?
Think Green
Laser shows – the future of the sky on New Year’s Eve?
The tradition of ushering in the new year with a dazzling fireworks display is increasingly coming under criticism. An alternative has been capturing more and more hearts and heavens: laser shows.
A long line(age)
In Motion
A long line(age)
Electric mobility is not an invention of the new digital age. The early cars, as far back as 100 years ago, were running on electric power.