95 years ago, a young man made aviation history. In May 1927, Charles A. Lindbergh was the first pilot to cross the Atlantic in a solo non-stop flight. His success formula was to save weight. He even chose not to have a radio and parachute on board.

What does mountaineering have in common with business? “A lot,” according to Benedikt Böhm, a successful brand manager and speed mountaineer. Reduction is essential on the way to the top.